Quorum Ideas Portal
Currently DealerMine uses Universal Analytics which has been upgraded to a new Google Analytics 4, however DealerMine doesn't have the ability to put the GA4 integration information into the DealerMine screens. So we are not tracking all the new data for Google Analytics 4. Can we please look into upgrading to the newest Google Analytics 4 .
Steps to Make GA4 Work:
Log in to Google Tag Manager (GTM)
Go to Google Tag Manager
Open your container (GTM-XXXXXXXX).
Check If GA4 Is Already Set Up
Navigate to Tags.
Look for a GA4 Configuration Tag.
If not present, create one (see step 3).
Add a GA4 Configuration Tag
Click New Tag → Select Google Analytics: GA4 Configuration.
Enter your GA4 Measurement ID (G-XXXXXXXXX).
Set the trigger to All Pages (so it fires on every page load).
Save and publish the changes.
Set Up a GA4 Event Tag (Optional - this likely won't work with OLS)
If you want to track specific actions (e.g., clicks, form submissions), add a GA4 Event Tag.
Choose Tag Type: GA4 Event.
Set the event name (e.g., form_submission, click).
Configure triggers based on actions.
Publish GTM Changes
Click Submit and Publish the updated GTM container.
Why This Works
Since OLS already loads GTM via the Tracking ID, adding a GA4 tag inside GTM redirects data from UA to GA4.
Since Google Tag Manager (GTM) can handle both UA and GA4, you should be able to:
✅ Leave the Google Data Analytics Account (UA-XXXXXXXXX-1) field blank
✅ Enter your GTM container ID (GTM-XXXXXXXX) in the Tracking ID field
This works because GTM will load whatever tracking scripts are configured inside it, including GA4. As long as you've set up GA4 inside your GTM container (by adding a GA4 Configuration tag with your GA4 Measurement ID), data should flow into GA4 without requiring changes to OLS
Additional data can be configured on the dealers side such as "create button click" trackers and other things that can be set up and customized by each dealer within their Google Tag Manager. Lots of tutorials online on how to do this.